Recruiting, engaging and retaining talent in today’s wide-open job market just got tougher: 70% of workers say they’re motivated by more than their salary. This presents a new challenge to HR specialists wearing the human capital management hats.

If employees are valuing different things at work, their total compensation statement should reflect this. For the HR team, it’s no longer a question of relaying an employee’s total rewards – it’s a question of communicating the rewards workers value the most. To answer that, HR professionals need to swap hats with their marketing team and envision a total rewards marketing solution.

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