Posts By: Ray O’Donnell

4 Tips for Recruitment Success

Candidates have more influence on the hiring process than ever before. Not only are their fewer job seekers on the market, but the economy is stronger than it was in the past. These factors combine to create a highly competitive recruiting environment for employers — one where top talent is at a premium and job-seekers can be as selective as they want.

This paradigm is pushing many employers to re-evaluate the ways they market to and connect with candidates. Increasingly, companies that adapt their recruiting processes to the new candidate-driven market set themselves up to achieve greater success. And many are following four tips to jumpstart their efforts.

Improve Employer Branding

A positive employer reputation goes a long way in the recruitment process. In the age of the Internet, candidates have numerous resources at their disposal to help them conduct initial research about a company’s reputation. Driven by this research and employer vetting, candidates often make decisions about whether to accept a job offer before it’s even been officially extended. Many may even be actively looking for reasons to say to say no to companies rather than identifying reasons why one might be worth considering. This is why managing and promoting a positive brand image is essential to creating a successful recruitment process.

Social media and platforms like Glassdoor give companies ample opportunity to communicate (and fine-tune) their employer brand. Not only do these platforms give employers the ability to proactively market key elements of their employer brand, including company culture, they also help companies gain insight into how their brand is perceived in the job market. This insight can arm HR teams to make smarter adjustments to how they market their brand to the public.

 

 

For more information on the importance of employer branding, check out this new blog post.

Communicate the Full Value of Compensation and Benefits

In the past, many employers pushed salary and monetary benefit offerings as key differentiators throughout the recruitment process. But times have changed. Or, more importantly, candidates have changed.

Many candidates today are motivated by intrinsic benefits like a sense of purpose and work-life integration. This may be due to the large influx of millennials into the job market. Research suggests 60% of millennial employees value a sense of purpose in their work, while 88% want to blend work and life together. By knowing this upfront, employers gain an advantage in understanding which benefits to market during the recruiting process and how to market them.

Despite the rising influence of non-monetary benefits on the candidate mindset, hard cash can still make a difference to job-seekers. Employers just need to make sure they’re offering potential hires a FULL picture of their cash compensation.

As this Forbes article highlights, what many candidates may not realize is that the additional value of a benefits package can run as much as 30% or more. Communicating the full value of monetary compensation (including benefits) in dollars and cents will not only help businesses stand out during the recruitment process, but it will also position a company as transparent and honest — major motivators in today’s job market.

Consider Willingness Over Experience

Experience plays a key role in whether an employer hires a specific candidate. While a candidate with experience in a similar position or industry is often preferable to one with no comparable experience at all, employers shouldn’t discount the importance of a potential hire who demonstrates the ability to learn quickly or adapt to new environments. Sheer moxie can’t always replace a lack of experiential wisdom, but seasoned veterans may bring the baggage of being stubborn, rigid and set in their ways. In this way, employers may find that a less experienced candidate with a high capacity to learn and adapt can offer more long-term value to their company.

Involve Your Employees in the Hiring Process

Asking current employees to participate in the recruitment process can have a massive impact in its overall success. After all, employees want to work with people who are a good fit for the company, not with people whose resumes make them seem like they’d be a good fit.

Involving employees in recruiting can have other benefits, too. Employees involved in the hiring process are often more committed to a new coworker’s development and success. Current employees also have an invaluable boots-on-the-ground perspective about company culture and will be a good gauge of whether a candidate might be potential fit.

Optimizing recruitment is arguably the best way to prevent turnover, which is why continual assessment and innovation of recruiting processes and tactics should be a priority for employers. Improving branding, communicating the full value of compensation, focusing on a willingness to learn and involving employees in the process are all great ways to improve the process of attracting, recruiting and closing top candidates.

Want to learn more about ways to improve recruiting? Discover the benefits of crafting your hiring process with a human focus.

 

 

TotalRewards Software Promotes Elijah Blanton to Director of Product Management

TotalRewards Software promotes Elijah Blanton to Direct of Product Management, Rocklin CA (August 1, 2017). TotalRewards Software, provider of the first online total rewards marketing platform, announces the promotion of Elijah Blanton to Director of Product Management. As Director, Mr. Blanton will work across our international offices to develop, grow and lead the Information Technology, Software Development, and the Customer Success Teams.
 

“ We are excited for Elijah Blanton’s fresh approach in delivering software at the intersection of computer science and behavioral psychology.”

 
Mr. Blanton, 28, joined the company in 2015 as a Product Manager and quickly rose to TotalRewards Software leadership board. With his background in behavioral psychology and experience with leading edge technology, Mr. Blanton has established himself as a committed and innovative leader directly driving the continued growth of TotalRewards Software. Mr. Blanton earned a BA in psychology from Sacramento State and attended Colorado State University for a Masters in Computer Information Systems.
 
Totalrewards Software is a private, U.S. based company, founded by business and technology professionals with a mission to deliver high quality and cost-effective, cloud-based total compensation statement software solutions to employers worldwide. It’s software is used to create and market total compensations statements and total rewards offerings in more than 40 countries across 5 continents.
 

Link to Article: http://www.prweb.com/releases/2017/08/prweb14593097.htm
 

3 Steps to Creating an Employment Brand

Few things affect recruitment as much as employment branding. Generally, branding is associated with marketing, but HR departments can utilize the same techniques to help recruit and retain today’s top talent. As Recruiting.com puts it, a company’s employment brand is most easily defined as the outward appearance of what it’s like working for a company. Put simply, it’s how a company’s culture and work environment are perceived by potential candidates. And as competition for top talent continues, developing a positive employment brand can be a major differentiator and strategic advantage for employers.

Developing a positive employment brand can be an overwhelming concept for companies to approach, and many may struggle to identify where to start the process. To help, below are three key steps to developing an employment brand.

Align With What Current Employees Think

Current employees are a valuable resource for companies wishing to differentiate themselves to candidates. Getting a ground-level perspective of their organization can help employers identify the strengths and address the weaknesses of their company culture and workplace environment. As a result, business leaders gain the insight to develop and optimize their employer brand based on the way their company is not the way they think it is or want it to be. This leads to more authentic, human-oriented employer branding.

Provide Compelling Reasons

Competition for top talent is stiff. There are more available jobs than skilled workers people looking to get hired. This means it’s crucial for talent-hungry companies to stand out to the limited number of candidates on the market. In order for this to happen, companies need to differentiate themselves.

Before employers can differentiate themselves in the eyes of job-seekers, they need to identify what makes their company unique. Asking a few simple questions can be a great way for employers to better understand how they differ from competitors: “Why would any candidate choose my business over dozens of others?” “Do we provide professional development?” “Do we let employees bring their dogs into work?” These are exactly the type of questions employers should be asking their employees. Ultimately, employers need to communicate why a candidate should consider joining their team.

Create a Sense of Excitement

An effective employment brand conveys a sense of excitement. During recruiting, companies can accomplish this by directly setting deadlines and reminding candidates — in a fun way — of the high volume of applicants they’re receiving. Maybe recruiting teams can put prospective hires in an automated email campaign that gives them a friendly “countdown” email every week. Not only does this add a personal touch to recruiting, it also helps illustrate the company is “in demand” by top talent.

With more candidates than open positions, it’s critical to establish a winning employment brand that will attract and retain top performers. Utilizing the insight of existing employees, providing specific differentiators and creating a sense of excitement are three ways employers can jumpstart their employer brand and drive better recruiting.

Want to explore further recruiting tips in detail? Read out recent blog post highlighting the top four tips for successful recruitment.