The challenge to AVON Products was three fold:

  1. To communicate every aspect of their cash compensation program to district sales managers
  2. Present a clear picture of their executives’ pay and equity programs, and
  3. Find a vendor with the flexibility and expertise to provide a consistent AVON brand.


After previously utilizing the services of a national consulting firm, Avon approached TotalRewards Software, Inc. (TRS) to prepare its compensation statements. Using its software platform, the TRS professional services team created a fully personalized compensation statement for each district sales managers. In addition, a comprehensive total compensation statement was produced for AVON’s global executives highlighting each cash compensation component. The statements were also available over the Internet.

An web based administrative platform allowed Avon to modify or change messaging and content, preview any managers’ and executives’ statement, and edit or delete individual records.


AVON was able to deliver a communication piece that delivered timely, valuable and personalized total compensation information to their top managers and global executives. These key employees now understand the breadth and value of their rewards programs provided by AVON.

“Our executives were extremely pleased to be able to see all of their executive rewards in one easy to understand format,”

“Now that the project has been completed, I wanted to let you know that (our Account Manager) has been such a pleasure to work with. She is very professional, flexible, and customer oriented. She always went out of her way to make the formatting changes we wanted in a timely manner. I appreciated all of her support.”

Diane Abrianno, Senior Manager of North American Compensation | AVON Products, Inc.


Company Profile

Avon, the company for women, is a leading global beauty company with $10 billion in annual revenue. As the world’s largest direct seller, Avon markets to women in 100 countries through 5.4 million Avon Independent Sales Representatives. Avon’s product line includes beauty products, fashion jewelry and apparel.