Big data is here to stay, and with it comes a growing need for talented IT professionals. Jobs for computer and information systems managers are expected to increase 15% by 2020.
While this demand for IT talent might have job-seekers licking their chops, employers should buckle down for a recruiting dog fight. The reason? A rise in jobs means a rise in competition for workers, and only companies that differentiate themselves from the pack stand to attract and retain top IT talent.
Here are a few marketing strategies your company can use to stand out when recruiting IT talent:
Consider Your Company’s Brand Image
First impressions are everything. What impression would an IT candidate get from a simple Google search of your company? A few keystrokes and skimming a webpage could be the difference between reeling in a prospect and completely turning them off.
A bad first impression could mean that IT candidate won’t be around for a second date.
With this in mind, it’s important for companies to proactively market themselves – not just marketing what you do and where you’re hiring, either. Think about what your candidates want – many are looking for quality benefits, a great work-life balance and sense of value for what they’re doing. Aligning your company’s brand with those benefits could be the first step in making an IT professional take a closer look at your company.