Work isn’t work anymore – it’s a game. At least that’s what 78% of workers think. And nine out of 10 workers have high employee engagement with that mindset. Employers have taken notice.
Technology advancements give companies greater opportunities to leverage gamification as a way of boosting productivity and employee engagement. Target has done it by tracking how long it takes cashiers to check out items. Software giant Omnicare has done it by turning customer service into a race with leaderboards that show the fastest reps and rewards for whoever has the fastest times.
As gamification becomes an increasingly relevant means for boosting employee engagement at work, many companies are considering how to gamify their key processes. They can start by zeroing in on their employees’ four key motivators.
1. Success
People are competitive. Whether it’s getting the best parking spot at the office or earning a bonus for exceeding sales quota, employees thrive when they have the prospect of “winning” something.
2. Sense of Progress
As much as employees want to win, they also want to know what they’ve accomplished with their efforts. This is exactly why employees are more productive and efficient when they have visual cues like charts and tables that track their positive progress on projects.
3. Feeling Intelligent
Discussion forums are one of the best ways to boost employee engagement. Why? Because they give everyone a platform for answering questions and sharing their individual expertise, knowledge, and opinions.
4. Need for Association
Employees thrive when they feel a sense of purpose. Something as innocuous as having their names attached to a successful project is often enough to generate a wave of morale, engagement, and productivity among employees.
Check out this article from MTA for more insight into how you can start gamifying your workplace to drive employee engagement.
Gamifying the Workplace One Step at a Time
Gamifying an entire workplace doesn’t happen overnight. But with the right mindset, tactics, and tools, employers can start making small shifts that start building workplace morale, engagement and productivity – and total rewards marketing is one area where companies are starting to make these small – but impactful – shifts.
Find out how – sign up for a test run of our interactive recruiting platform to see how dynamic, rich media benefit statements can help drive employees’ and candidates’ key motivators.
