It’s no secret – companies want the best talent. Unfortunately, this means the best job candidates often have plenty of options. They’re either interviewing at cream-of-the-crop enterprises, sizing up other exciting endeavors or – gasp – already have a lucrative job. How do talent-hungry companies make themselves stand out when they lack the resources and appeal of giants like Google or Facebook?

Jan Tegze, Senior Recruiting Manager at SolarWinds, thinks an employee value proposition might be the solution. An employee value proposition (EVP) showcases why talent should work at an organization, often incorporating elements like workplace culture, company vision and cash (and non-cash) compensation packages. When implemented correctly, an EVP can have major pull when it comes to luring in top talent.

Integrating key marketing tools like social media with #HRTech can be handy when amplifying your employee value proposition among employee and candidate circles.

Tweet This

(more…)