75% of employees rank workplace flexibility as the most important element of a job. But acknowledging what candidates are looking for and knowing how to promote them are two different things. Talent Management recently put together a list of three steps you can follow to promote workplace flexibility during the recruiting process. Here’s our take on their thoughts…
1. Get Feedback
Before you pitch your company’s flexibility to candidates, make sure you’re walking the walk. How do you do that? Ask the right questions of the right people.
- Meet – Open lines of communication with your current employees to get their perspective and brainstorm new potential strategies.
- Survey – Use anonymous employee surveys to dive deeper into your employees’ perceptions of their workplace flexibility.
2. Showcase It
You’ve received constructive feedback from your employees and used it as building block for enhancing your workplace. What’s next? Synthesize it into engaging content that showcases the flexibility you offer your employees. Some valuable content pieces might be…
- Videos
- Case studies
- Blog posts
- Web pages devoted to “Workplace Flexibility”
3. Brand It
Once you’ve built an awesome internal brand based around worker flexibility, promote it to ensure everyone else (especially candidates) knows all about it. Now it’s time to think like a marketer – where can you reach potential employees with your brand of worker flexibility?
- Job postings
- Social media
- Blog posts
- Recruiting events
Need Help?
The competition for talent isn’t slowing down. Employers can get ahead in the candidate-ruled job market by using recruiting trategies that connect with potential employees’ values. Learn how purpose-built technology can accelerate this process, and speak with a TotalRewards specialist to get started.
