There’s no doubt that social media has had a massive impact on HR processes. From reinforcing the employer brand to integrating HR and marketing strategies, social media gives HR a high-powered weapon for connecting with key audience segments – especially prospective candidates. In fact, a growing number of companies are leveraging social media recruiting to access new talent pools and boost acquisition numbers. Recent studies show that 54% of recruiters use Facebook and more than 60,000 jobs are tweeted out each day.
Still, there are plenty of HR teams that haven’t tapped into social media recruiting yet, and many are wondering why the tactic is becoming such a big deal. Well, read on to find out why.